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The Importance of Creating a Culture of Engagement

Blog Introduction: In today's business world, it's more important than ever to create a culture of engagement. Employee retention is a huge issue for businesses, and one of the best ways to combat turnover is to create an environment where employees feel valued and respected. In their book "CREATING A CULTURE OF ENGAGEMENT : Selling Strategies for Improving Employee Retention", authors Brad Young PhD and Michael Hanks of The Self-development Factory explore the importance of creating a culture of engagement and offer some practical strategies for doing so.

The first step in creating a culture of engagement is understanding what employee engagement actually is. Engagement is "a state in which people are emotionally and mentally involved in their work and are enthusiastic about their job tasks." When employees are engaged, they're more likely to be productive, creative, and committed to their work. They're also less likely to experience burnout or job dissatisfaction.

Unfortunately, many businesses today are not doing a good job of fostering employee engagement. In fact, only 13% of employees worldwide are engaged at work. This low level of engagement can have a number of negative consequences for businesses, including decreased productivity, higher levels of absenteeism, and increased turnover.

So how can you create a culture of engagement in your own workplace? Here are a few tips:

1. Communicate openly and frequently with your employees.

2. Encourage employees to give feedback and share their ideas.

3. Show appreciation for your employees' hard work and achievements.

4. Offer opportunities for professional development and growth.

5. Help your employees strike a healthy balance between work and life outside of work.


Creating a culture of engagement is essential for any business that wants to retain its best employees. By communicating openly with employees, showing appreciation for their hard work, and offering opportunities for professional development, you can create an environment where employees feel valued and respected—and that's an environment where they're more likely to stay put.

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